Ielts listening practice 4-The food that makes billions

I.                 Fill in the gaps with words or numbers

1.      Inside cereals boxes is the story of processing and ………………………………………..

2.      The producers transform what we eat and the way we………………………….

3.      Breakfast cereals have contributed to the changes in our meal …………… in Britain.

4.      Understanding breakfast cereals may help you understand the modern ……………   …………………………..

5.      Breakfast cereals are kinds of …………………………… food.

6.      3 kinds of processed food, which transform from normality to necessity are bottled water, ………………………… and yoghurt

7.      The giant food companies have transformed cheap …………………… into hugely profitable brands.

8.      The food companies use very …………………………. material to produce lucrative products

9.      In……………… weeks, Chocnroll has been launched.

10. The cereals of Chocnroll are in different shapes: tails, square, …………………………

11. The advertisements of Chocnroll aim at …………………. in both TV and in press

12.  Coco Pops roughly spent …………………… million pounds on the campaign

13.  ……………………….. cereals will be launched this year

II.                  T or F

14. More new products are launched in the UK than in any other market in the world.

15. 400 products compete for attention in the saturated sector

16. No cereals comes from grain

17. 44% of UK people have boxes of cereals in the kitchen, but a century ago 94 %  did

18. According to John Ceva, local historian, Battle Creek has exactly changed the eating habits of the world

19. J.H Kellog was a nurse

20. W.K Kellog was 6 years younger than his brother J.H Kellog

21. W. K Kellog could not see profitable income from selling corn flakes

22. J.H allowed the action of adding sugar to cereals or corn flakes

23.  The two brothers split after 1906

24.  W.K Kellog started the toasted corn flakes company in 1906

25. J.H Kellog was obsessed with the idea of protecting health while W.K Kellog was determined to earn money.

26. The action of adding sugar to cereals increased both profits and debates.

27. At the time of WK, 55 cent of grain could be made into 12 dollars of cereals

28. In 1911, there were fewer than 100 brands of cereals in Battle Creek, America.

29. In the advertisement of W.K Kellog’s company, he told women of America to stop buying the corn flakes since the company failed to keep up with the supply. However, in the bottom of the advertisement is a coupon which could help you get supplied.

30. According to Eccleshare, the company’s success was built on advertising, the relationship with consumers, and dramatizing the individual’s benefits.

31. After the efforts of W.K Kellog there was a dramatic decrease in the sales of cornflakes from 3000 cases a day to 30 cases. 

KEY

1.      Inside cereals boxes is the story of processing and advertising

2.      The producers transform what we eat and the way we live

3.      Breakfast cereals have contributed to the changes in our meal structures in Britain.

4.      Understanding breakfast cereals may help you understand the modern food business.

5.      Breakfast cereals are kinds of processed food.

6.      3 kinds of processed food, which transform from normality to necessity are bottled water, cereals and yoghurt

7.      The giant food companies have transformed cheap commodities into hugely profitable brands.

8.      The food companies use very cheap material to produce lucrative products

9.      In 6 weeks, Chocnroll has been launched.

10. The cereals of Chocnroll are in different shapes: tails, square, triangle

11. The advertisements of Chocnroll aim at mothers in both TV and in press

12.  Coco Pops roughly spent 3 million pounds on the campaign

13.  100 cereals will be launched this year

14. More new products are launched in the UK than in any other market in the world.

15. 700 products compete for attention in the saturated sector

16. All cereals come from grain

17. 94% of UK people have boxes of cereals in the kitchen, but a century ago nobody did

18. According to John Ceva, local historian, Battle Creek has exactly changed the eating habits of the world

19. J.H Kellog was a doctor

20. W.K Kellog was 8 years younger than his brother J.H Kellog

21. W. K Kellog could see profitable income from selling corn flakes

22. J.H did not allow the action of adding sugar to cereals or corn flakes

23.  The two brothers split before 1906

24.  W.K Kellog started the toasted corn flakes company in 1906

25. J.H Kellog was obsessed with the idea of protecting health while W.K Kellog was determined to earn money.

26. The action of adding sugar to cereals increase both profits and debates.

27. At the time of WK, 75 cent of grain could be made into 12 dollars of cereals

28. In 1911, there were 108 brands of cereals in Battle Creek, America.

29. In the advertisement of W.K Kellog’s company, he told women of America to stop buying the corn flakes since the company failed to keep up with the supply. However, in the bottom of the advertisement is a coupon which could help you get supplied.

30. According to Eccleshare, the company’s success was built on advertising, the relationship with consumers, dramatizing the individual’s benefits.

31. After the efforts of W.K Kellog there was a dramatic growth in the sales of cornflakes from 30 cases a day to 3000 cases.